An Interview: Cameron Herold Author Of “Double Double”

Vancouver speaker, businessman and author Cameron Herold has a new book out called “Double Double, How to Double Your Revenue and Profit in 3 Years or Less“. I have had the honor of speaking at a few events with Cameron across North America over the past few years and always pick up something new. I sent Cameron a quick email asking if he would answer a few questions. Check them out below as well as an opportunity to WIN a copy of his book “Double Double“.

Tell us about yourself?

I’m likely best known in the business arena for being the Chief Operating Officer & driving force behind 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $105 Million in revenue in just six years (2000-2007). Now, As the founder of BackPocket COO, I mentor a select class of promising CEOs, entrepreneurs and their teams, helping them make their dreams happen. With my book Double Double & my speaking events I’ve reached an even broader audience of entrepreneurs on five continents.
I also love golfing, skiing, tennis, cooking, red wine and spending time with my kids.


Your new book “Double Double” just came out, how does it apply to Realtors?

It’s all about focus. Entrepreneurs, which Realtors are, need the systems & tools to grow their companies. There is so much noise in the business book area, and too many books that are just theory. My book Double Double was written for entrepreneurs, and written in the same way entrepreneurs tend to learn. It is loaded with easy to use systems to grow any company.


What advice do you have for todays Realtors, many of whom are working in struggling real estate markets?

It’s all about focus. Focus strategy, focused marketing, focused networking, focused efforts day-to-day, etc. Too many Realtors are trying to find the silver bullet – and their isn’t one. One of the top realtors I know has focused for the last 15 years on the same 16×16 block area, he drives every street in his area every day. He owns it. He’s focused. And I guarantee he isn’t wasteing time on social media, or marketing outside of his focus area. We can’t get more time, but we can get more focused.


How do you choose your Realtor?
I recently chose one in Whistler to purchase our chalet there in December. I went out to a few friends who owned there already and I asked them who was focused & hardest working. I found someone who has lived there for 20 years. Being a Realtor isn’t just a flash in the pan idea. Jeff Hume was focused. He showed us 18 places in one day, beating his previous showing by 10 He listened to us. He didn’t over sell on anything. He worked really hard to help us buy.



3 Responses to “An Interview: Cameron Herold Author Of “Double Double””

Robin Lear says:
4/17/2011 at 9:39 am
I saw Cameron at RE/MAX West conf. In Vancouver, and also had the pleasure of dealing with his realtor in Whistler, Camero’s message was missed by many in Vancouver as I heard some veteran realtors more offended by some of his cautionary tales and remarks. He’s very insiteful for a younger man of OUR generation. Can’t wait to get the book. Robin Lear

Bob Sheddy says:
4/17/2011 at 12:37 pm
I’m sitting at Chapters right now, and I was so intrigued that I bought the book. Thanks to Ubertor for suggesting and recommending the book. I agree with his comments that the best way to pick a Realtor is to find someone who is focused.
Bob

Dave Savage says:
4/18/2011 at 5:02 pm
Picked up a copy of Cameron’s book last week and can’t put it down. Especially like and agree about focus. Particularly like the Letters to Myself. Great book for small and large companies. Will be buying more copies and giving them out.

May 6, 2011

Eric MacKenzie
eric@whistlerquestion.com

Think you had a busy ski season? There’s a pretty good chance that Stephanie Jagger’s got you beat.

The 30-year-old Vancouver resident broke the Guinness World Record for most vertical feet skied in one year, breaking the old mark of 4,146,890 feet on Thursday afternoon (May 5) on Blackcomb Mountain.

“I was having these panic attacks about falling on the last run,” she laughed. “I took it pretty slow and (broke the record) around twelve-thirty.

“I had some people to call… and had lunch and a boozey coffee to celebrate.”

Jagger, who considers Whistler Blackcomb her home ski area, traveled the world since July and skied on five continents while racking up the distance needed to set the new record before returning home to B.C. to break the record.

Jagger said she expects her final total to come in at approximately 14,000 feet more than the previous record, which was originally set by a British man in 1994.

As of Friday, Jagger was still awaiting confirmation from Guinness that she would be proclaimed the new official record-holder. She is expected to learn one way or the other before the end of the month.